Top 7 Website Design Tips that improve Bounce Rate by Dimitris Papoutsis. Available from <https://www.promotionworld.com/se/articles/article/170824-top-7-website-design-tips-improve-bounce-rate> [Aug 24, 2017]
“Bounce rate” a word itself mean that people land on the website ditch it right away and don’t bother to visit another web pages.
Daily online users visit thousands of websites but spend less than a minute on the majority of them. They come to the website and move away very quickly from the site. You need to develop web pages creation and development from the experts.
To overcome the problem, we need a solution for the same. An experts tip has been shared here in this blog that makeover your website design and get the expected results to you.
Top 7 tips will change your website bounce rate
1) Analyse your bounce rate
Do some research to find out the bounce rates for specific keywords. If your webpage is optimized highly for a keyword with a higher bounce rate, your conversion rate will suffer accordingly. Choose keywords that are directly pertinent to your content but have lower bounce rates – and abandon keywords with high bounce rates.
Services like Google Analytics give you an in-depth analysis of your website’s visitors and you can use the information to reduce your bounce rate. For instance, your analytics might tell you that the majority of bouncers are using Firefox. While running your web page in Firefox, you might discover that the browser wasn’t rendering your page completely.
2) Attract visitors to your website
The best way to promote your site and spread the word is letting your visitors interact with it using social media. By allowing visitors to tweet about your articles, check out what people are saying about your website content. Social media encourages participation on the users’ end which is effective to keep them on the page longer.
Well-designed websites with high-quality content find their own audience and keep them coming back for more. As a web designer, the design choices you make can have a significant effect on the bounce rate.
3) Content is king
If you want to extend the time visitors spend on your website, you need to present your content to them in a continuous flow. A page continuation is necessary to move further to visit the entire website and for that, you need to put slideshow, gallery etc.
Unique, high-quality and current content is essential for good ranking in search engines like Google. During the early days of the Internet, websites were able to achieve a high ranking just by loading the text with keywords. Since then, Google has provided new updates like Panda, Penguin and Hummingbird that rate quality content increasingly higher. A variety of factors influences the ranking.
4) Easier navigation for visitors
To make your site easy to navigate, you will first have to find out how a visitor will search for a particular product or information on your website. A lot of times the website’s navigation is not put together by professional web designers. Website navigation is an important aspect when it comes to reducing the bounce rate because it has the potential to retain the visitors, keeping them engaged and pursuing them through the conversion process. If your site has strong site navigation then it becomes easy for the visitors to find the information or the products they were looking for.
5) Internal linking effect on marketing strategy
The internal linking has a lot of benefits to do and can get more for the use of on the same page once you mentioned the links inside. The internal linking is one of the parts which also known as effortless marketing for an entire website because it takes all the web pages internal links inside the same page.
The internal link which has fixed inside the web page. From the same web page to get a jump on another web page could possible through an internal link.
6) Responsive designs
Similar to the browser issue, your high bounce rate could be because of another technical problem: an unresponsive web page.
You must have a website that works better at user experience once they access from the mobile. The multiple mobile users are arising day by day and accessing web apps from the device. There are a bunch of great responsive WordPress themes you can choose from and, thanks to CSS 3, designing with flexibility is a lot easier these days.
7) Multimedia usage inside the website
The cultural implications aside, this is also an unfortunate development for the web. Now, more than ever, the text is the most repelling manner of communication. We want to see visuals, hear music and play games but what we don’t want to do is read. Because visuals can quickly generate curiosity and interest, they encourage your visitors to read what you have to say and find out more.
Top 7 Website Design Tips that improve Bounce Rate by Dimitris Papoutsis. Available from <https://www.promotionworld.com/se/articles/article/170824-top-7-website-design-tips-improve-bounce-rate> [Aug 24, 2017]