Tag: Web Renovators

Tips for Protecting Your Privacy on Public Wi-Fi Networks

Tips for Protecting Your Privacy on Public Wi-Fi Networks by Abel Anderson in Featured.  Available from <http://www.netnewsledger.com/2017/07/15/tips-protecting-privacy-public-wi-fi-networks/> [July 15, 2017]

Who would not want to enjoy the perks of free internet if it’s being offered at your favorite place? Imagine yourself landing in one of your favorite coffee shops and instantly getting your phone/tablet connected to the public Wi-Fi network offered by the same place. Now, you would want to post a check-in or a random update about your visit. When you’re getting to enjoy free Wi-Fi then you could do a lot of things – check your social networks, catch some latest news and updates, or maybe take a quick glance at your bank account balance while sipping your favorite coffee. The truth is, in today’s world, we are so much addicted to using the internet that we log into a public network without giving a thought to whether or not that network is safe for our device.

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Top Tips for Optimizing Email Campaign Performance

Top Tips for Optimizing Email Campaign Performance by James Glover.  Available from <https://www.martechadvisor.com/articles/email-marketing/top-tips-for-optimizing-email-campaign-performance/> [July 12, 2017]

While email continues to outperform every other digital marketing channel, email marketers must go beyond standard best practices to drive the best results. Coherent Path CEO James Glover explores three key areas to focus on now for immediate campaign performance optimization

The Direct Marketing Association has found that email marketing has an ROI of 3800 percent, while Salesforce’s “New 2016 State of Marketing Research Report” noted that “80 percent of marketers agree that email is core to their business.” With email outperforming every other digital marketing channel, the need to optimize email campaign performance remains high. While there are common practices that most email marketers employ to ensure their programs are successful – like basic segmentation, designing for mobile and including a call to action –  room to improve remains.

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6 Cold Email Secrets Revealed

6 Cold Email Secrets Revealed  by Itai Elizur.  Available from <https://smallbiztrends.com/2017/07/cold-email-tips.html> [July 12, 2017]

Email is perhaps the only relic of old-school internet marketing that still has legs.

The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those who’ve never seen a dime from email marketing, these stats seem baffling.

While it’s natural to associate email marketing with spammers and scammers, there are still ample opportunities to prospect and engage clients via email.

If you know how to make your cold messages stand out from the crowd.

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How to stay safe online – top safety tips for kids using the Internet or social media

How to stay safe online – top safety tips for kids using the Internet or social media by YJO-ANNE ROWNEYMARK WEINSTEIN.  Available from <http://www.mirror.co.uk/tech/how-stay-safe-online-top-10754108> [July 07, 2017] Photo: flickr.com/Lucélia Ribeiro

Being a parent is a minefield. Protecting your child isn’t exactly easy and everyone knows as soon as the Internet came on the scene there’s even more to think about.

As with anything the online world has a darker side, that isn’t to say you need to lock up all technology right now and stop your children being exposed to it.

We do everything we can to teach our children how to stay safe in the real world. But what about the digital one?

The Internet is part of our lives and it’s good for kids to learn the dos and don’ts early on.

Technology has changed the way we interact and that means teaching some serious lessons to our children about online behavior and safety.

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Content Writing Tips: 5 Ways to Become a Better Researcher

Content Writing Tips: 5 Ways to Become a Better Researcher by Kristen Dunleavy.  Available from <http://www.business2community.com/content-marketing/content-writing-tips-5-ways-become-better-researcher-01876702#EAYGA4zfxvvhuuUk.97> [July 10, 2017]

It’s a given that solid research skills are critical to successful content development. With that in mind, we did some research to learn how to do it better. Here’s what we found out:

1. Always be researching – In the film Glengarry Glen Ross, Alec Baldwin, as a real-estate sales manager, advises his crew to “always be closing.” Content developers should heed similar advice when it comes to research.

“In order to keep your queue filled with great content ideas, you need to stay in research mode at all times,” writes QuickSprout. “Research shouldn’t be reserved for planning or writing sessions only. The quality of your content will increase substantially if you do it on an ongoing basis, as ideas pop into your head.”

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