Pay-Per-Click 101: Tips and Tricks for Success

Pay-Per-Click 101: Tips and Tricks for Success by Andreas Rivera.  Available from <http://www.businessnewsdaily.com/10113-pay-per-click-report-faq.html> [July 26, 2017 09:15 am EST]


Pay-per-click (PPC) is an aggressive form of online advertising where you, as a marketer, pay for every click on an advertisement that leads a consumer to your business. Typically, you will make a bid for ad space with a publisher, the most common being major search engines. You bid how much you’ll pay per click. There are also a few publishers who do flat-rate PPC advertising. In both cases, you only pay the publisher for the clicks. This is different from reach-based advertising, where you pay for the number of impressions (the number of unique visitors who see your ad).

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How to protect your IP address

How to protect your IP address Written By: Gizbot Bureau.  Available from <https://www.gizbot.com/how-to/tips-tricks/how-protect-your-ip-address-042914.html> [Published: Friday, July 28, 2017, 21:30 [IST]


Generally, each and every device including a computer and mobile phones are assigned with a numerical label called the Internet Protocol (IP) address by Internet Service Provider. In layman’s term, it is very similar to a physical address, just that it identifies you online, not offline. However, nothing on the Internet is safe until you take proper security actions.

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How to Surf the Web More Safely Despite Increased Malware Attacks From Hackers

How to Surf the Web More Safely Despite Increased Malware Attacks From Hackers by Security Affairs.  Available from <http://www.tgdaily.com/web/how-to-surf-the-web-more-safely-despite-increased-malware-attacks-from-hackers> [July 19, 2017]


“Do you want to download that?”

That’s a loaded question because the computer hacking, ransomware, and other malware approaches to business and personal computer systems have been destroying any sense of security in the cyber-world.

Unfortunately, just submitting information or entering a new site while surfing the web can lead to a treacherous result.

How does any sanity and sense of security prevail in that type of atmosphere?

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Tips To Design Better Mobile App Usability

Tips To Design Better Mobile App Usability by techugo , Business Head, Techugo Pvt Ltd.  Available from <https://www.businesszone.co.uk/community/blogs/techugo/tips-to-design-better-mobile-app-usability> [July 19, 2017]


This app is nothing, but a heap of trash, do not download it…this review made me reach to cross the download process, and I thought myself great, since I was saved from a wrong app. I feel we all fall into such situation now and then, when we cancels the download, because it has the worst reviews about its usability, since we all want a perfect app, which fulfills our scale of expectation and requirement basket. Is it too much to ask for? I think no, because mobile apps are developed for a reason, and that reason only revolves around our convenience, and if we are not going to get it, then what purpose the mobile app is created for?….this is a perspective of users, who only look for the convenience and availability of different services at their mere click, but they find it disturbing if the mobile app is a burden than being a source of usability for them.

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3 Ways to Send Marketing Emails That Get Results

3 Ways to Send Marketing Emails That Get Results by Amanda Clark.  Available from <http://www.business2community.com/email-marketing/3-ways-send-marketing-emails-get-results-01886627#oY0GMsOxm3hLZPpx.99> [July 24, 2017]


Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. These laudable goals can only be achieved through quality emails, though—and unfortunately, in many businesses, email construction is something of an afterthought.
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