Tag: tips

How to stay safe shopping online this Christmas

How to stay safe shopping online this Christmas by .  Available from <https://www.techadvisor.co.uk/buying-advice/security/how-stay-safe-shopping-online-3320403/>

Online shopping is so much easier and more convenient than fighting with the crowds on the High Street. But there are scams and mistakes to avoid, but armed with our guide to safer online shopping, you’ll be fine.

As you’re hunting around in search of bargains online, a number of scams, tricks, and general dangers lie in wait for the unwary shopper. Fear not, though, as we’re here to explain how to stay safe. 

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Four Reasons Why You Need To Customize Your SEO Strategy

Four Reasons Why You Need To Customize Your SEO Strategy by Jeff Gilden.  Available from <https://www.forbes.com/sites/forbesagencycouncil/2017/12/08/four-reasons-why-you-need-to-customize-your-seo-strategy/#538de9517185> []

The Google Webmaster Rater Quality Guidelines make it clear that each web page must have a purpose. The guidelines go so far as to instruct raters to mark pages with no clear purpose as “low quality.” For some, their website is an online portal to express feelings, opinions, hobbies and personal experiences. Business owners and entrepreneurs are not granted that luxury.

Using Purpose To Define A Marketing Message

It is no longer enough to have your website’s purpose defined as “the place where we get leads.” (Unfortunately, for many of the consulting conversations we have, this is where their marketing plan begins and ends.)

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The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One by Victor G. Snyder.  Available from <https://www.entrepreneur.com/article/305314> [December 7, 2017] Photo: eclipse_images | Getty Images 

With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with?

According to a report by Content Marketing Institute, 83 percent of marketers consider a content strategy very effective in increasing revenue. This is a significant increase from the 74 percent who placed confidence in the strategy the previous year. But even as more marketers understand the need to have a documented strategy, only a paltry 31 percent have documented theirs.

For increased web traffic, a growth in leads, more loyal customers and that spike in revenue in 2018, a closer look at your content strategy is necessary. Set some time aside to analyze what has worked, and identify opportunities hidden within trends.

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10 Tips for Organizing Your Inbox

10 Tips for Organizing Your Inbox by David Wither.  Available from <https://www.trainingzone.co.uk/community/blogs/davidwither/10-tips-for-organizing-your-inbox> [November 30, 2017]

We’ve all been there. Suddenly, you find yourself signing into your email, staring at your inbox, and seeing the staggering amount of unread messages you’ve got. Whether this staggering amount is in the tens, hundreds, or thousands, something has to be done about this disorganized mess you find yourself in. It’s too much, it’s too many.

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How to tell if your VPN is trustworthy

How to tell if your VPN is trustworthy by Shruti Gupta.  Available from < http://www.tgdaily.com/technology/how-to-tell-if-your-vpn-is-trustworthy> [30th November 2017 ]

Worried about your online security? You should be. 2017’s shaping up to be the worst year in history when it comes to data breaches. From the Wanna Cry ransomware attack in May to the Equifax hack last month to ride-sharing app Uber’s recent privacy fiasco, there’s never been a better time to use a VPN.

However, with new VPN providers cropping up every day, choosing the right service can be tricky. While most VPNs pride themselves on being anonymous, some are anything but. At best, these fly-by-night VPN companies provide a mediocre browsing experience; at worst, they record and sell your data.

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