Tag: tips

10 Tips to Improve Mobile App Conversion

10 Tips to Improve Mobile App Conversion by Vlad Pshenychka.  Available from <http://theinscribermag.com/10-tips-to-improve-mobile-app-conversion/> [December 25, 2017] Photo Credit: Article Source

Nowadays it is impossible to imagine a good business without a website or even an application for different mobile services.

However, lots of the entrepreneurs still ignore the great potential of the usage of various techniques of the creation of an application for the mobile devices, what later may lead for the reduction of the number of customers and visitors. For example, in the 21st-century mobiles already overtake the laptop industry, while being sometimes much more powerful, than modern computers.

As a result, we may say, that the usage of smartphones is much more frequent nowadays than the usage of common computers. Due to this, we can not underestimate the real potential of the usage of these applications and those highly beneficial features, which they have inside them.

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3 Simple Tips to Improve Your Website Page Load Speed

3 Simple Tips to Improve Your Website Page Load Speed by Tim Asimos.  Available from <https://www.business2community.com/web-design/3-simple-tips-improve-website-page-load-speed-01976835> [ December 21, 2017]

Having a rapidly loading website is an increasingly crucial factor of both user experience (UX) and search engine optimization (SEO).

Today’s user expect a website to load quickly, and those that don’t will likely experience negative consequences as a result. The Aberdeen Group conducted research that found a one-second delay in page load time yields 11% fewer page views, a 16% decrease in customer satisfaction and an 7% loss in conversions. Google has also indicated that site load speed is one of the signals used by its algorithm to rank pages.

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Improve Your Personal Brand’s Social Networks for SEO with These Tips

Improve Your Personal Brand’s Social Networks for SEO with These Tips by Personal Branding Blog.  Available from <https://www.business2community.com/seo/improve-personal-brands-social-networks-seo-tips-01973032> [December 14, 2017]

Search engine marketing and social media work together in building visibility online, which is a change from the older traditional methods of link building and keyword usage. Social media, in particular, is a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm reflects this and influences the way personal brands publish content.

Has your brand’s website ranking seen a decline? There are new methods you can use that can attract readers, and improve your placement on search engines. In order to be successful, you need to be aware of the latest trends in marketing.

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Mobile Marketing Maturity: Unlocking The Mobile-Only Future With Location Data

Mobile Marketing Maturity: Unlocking The Mobile-Only Future With Location Data by Julie Bernard.  Available from <https://www.forbes.com/sites/forbesagencycouncil/2017/12/11/mobile-marketing-maturity-unlocking-the-mobile-only-future-with-location-data/#2dd354fa4c30> []

Even smart brands with strong marketing partners sometimes struggle with the complexities of location data. It’s an obstacle that can discourage advertisers from leveraging the most effective approaches to mobile marketing, and it can hinder growth overall.

The scale of the challenge is significant. According to a June 2017 study that our company commissioned from Forrester, 94% of surveyed advertisers said they grapple with difficulties in working with location data. It is a story that brands have been telling for some time, too. For example, Greg Sterling, vice president at the Local Search Association, recently wrote about advertisers addressing location-based challenges. Here’s the good news: With a shift in strategy and marketing mix, the location-intelligence challenge is a dynamic that advertisers can change.

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5 tips for a better website in 2018

5 tips for a better website in 2018 by Jennifer Jones.  Available from <http://www.tulsaworld.com/business/business-viewpoint-tips-for-a-better-website-in/article_1bb13d08-0846-5d8b-a7ad-53873061d895.html> [December 17, 2017]

Search engines have always been the main source of finding information on the internet, so it’s no surprise their ranking systems have driven the industry to develop websites with two audiences in mind: the end-users and search engine crawlers.

For end-users, web designers formulate content with pertinent information about a company’s products or services to entice visitors to buy, make contact or convert. For the crawlers, web designers labor to insert keyword-phrases at locations they know the crawlers scan, hoping to achieve higher rankings and more traffic.

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