Search engine optimization (SEO) is an essential part of developing and sustaining any online business. A good SEO strategy not only affects how many people arrive at your site, but also your ranking on the search engine results pages such as Google, Yahoo and Bing, as well as your reputation on the Internet.
Since its inception, the web has consistently evolved. The early days of Mosaic and Netscape Navigator helped popularize the internet and, since then, each and every year has brought new concepts, ideas and trends — some good and some bad.
One important lesson learned from all of those years of changes and trends is that being successful is often related to riding the wave of change rather than following in its wake. You can do that by exploring the trends of tomorrow and then looking to incorporate those that are applicable to you before everyone else does.
These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet’s deluge of promotional material has created an ocean vast enough that what you post can get swept away before anybody ever notices it existed.
Fortunately, online marketing is not a game of chance; it’s a game of skill. When you’re planning out your campaign, the name of the game is Search Engine Optimization (SEO). The quality of your SEO campaign is paramount to your business’ online success.
The shift to cloud computing, though real, is still at an early stage for many companies. Clive Longbottom, service director at analyst Quocirca, says any claim that the move to on-demand IT has reached a tipping point should be accompanied by a large pinch of salt. “Everyone is busy saying the cloud is already here, but our research suggests just 12 percent of businesses are cloud-first organisations,” he says.
His firm recently polled 400 IT directors and strategists on behalf of enterprise cloud company Nutanix. While a third of businesses run workloads in the cloud, about a quarter of firms go as far as to suggest they will never move on-demand.
The research discovered that significant concerns persist around integration, total cost of ownership and security.
Content can be used for a variety of different things, from attracting search engine traffic to getting a cacophony of likes on social media.
However, one of the biggest targets for people creating content on their websites remains attracting links, whether from blogs, top-tier news publications, or anything in between.
Knowing who and what you’re creating content for is crucial in finding link building success.
