Tag: Quick Digital

3 Core Elements To Stay On Top Of When Launching A Website

3 Core Elements To Stay On Top Of When Launching A Website by Michael Lyons.  Available from <http://www.business2community.com/web-design/3-core-elements-stay-top-launching-website-01734513> [December 19, 2016]

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected. Below are three core elements to account for when launching a new website, and tips on how to make each go more smoothly.

Content

The more content that you have on your site, the more organized you must be. Here’s a list of some of the things to watch out for when you’re juggling content for your new site:

  1. Content version control (or lack-thereof)
  2. Losing assets
  3. Wrong content/media in the wrong location on the site

To avoid these pitfalls, here’s a couple recommendations to help your content launch goes more smoothly:

  1. Assign a “Content Manager:” Similar to a project manager, this person’s role isn’t to create the content, but to make sure everything is in-line, organized, and the right assets progress accordingly.
  2. Don’t use email as storage: Any assets that are transferred via email should always be saved into a centralized storage location (CMS, shared folders, etc.). You should never have to “look back” into your email to find an asset that someone sent you. As soon as you receive it, save it in a shared location.
  3. Digital storage/organization tips:
    1. Organize assets by website structure: consider setting up your folders according to your site structure. This way, there’s a 1:1 match between the content and where it should reside on the site, minimizing the chance that the wrong content ends up in the wrong locations.
    2. Plan for multiple versions: have separate folders for each round of content revisions – ie version 1, version 2, etc. That way, when you get to the final version, every asset is included and everyone will know where to pull the latest update from.
    3. Files of a feather flock together: folders should sit next to folders and files next to files. Whenever a file sits next to a folder, that means it’s time for a new folder. I realize many people have their own naming conventions that they remember, but it’s better to build an organizational structure that doesn’t require you to be there to find something. While creating nested folders within your storage system may take a few more clicks to access, it will pay off in the time you won’t have to spend sending files to people who could instead find them themselves.

Design

The two big design factors you need to account for when launching your site are:

  1. Browser compatability
  2. Device compatibility

If you have a responsive website (you should), it can and will appear differently depending on which browser and device your visitors are on. While doing your testing, it’s important to download different internet browsers and do a spot-check to make sure everything looks how you want it to. It’s also a good idea to check your web analytics to see which browser the majority of your traffic uses; then, you can prioritize your testing with that browser.

Similarly, your site elements will appear differently on different size screens. Pull out your phone, tablet, and a couple computer sizes if possible to see if everything looks right. It is also important to note that there could be SEO implications, as sites that are not responsive or mobile-friendly could be penalized in search results. A great tool you can use instead of manually looking at different screens is called Screenfly. You simply enter your URL, it’ll pull up your site, and you can pick virtually any device brand, model, size etc to see how it appears.

Functionality

Elements on your site can look pretty, but if the plumbing doesn’t work, then your Demand Generation efforts will be for naught. Be sure to double check that:

  • Links are working properly.
  • Form submissions are leading to the right ‘Thank You’ pages as well as sending the correct data to your database.
  • Any automated follow-up emails are triggering.
  • 3rd party site integrations such as marketing automation, sales CRM, SEO plugins, social plugins, etc. are working properly and not interfering with other site functionality.
  • Any old content is redirecting to the respective new page(s). If you have high-traffic pages, you don’t want to lose that SEO “juice.” Using redirects to the new site locations, will make sure you don’t lose out on that valuable traffic.

Pre-launch quality assurance testing is not optional. It’ll save countless hours of fixing later. However, not everything will be caught pre-launch. Here’s a few tips to minimize the bumps in post-launch damage control:

  1. Launch when traffic is low: Sites have different traffic patterns depending on audience, so check your analytics to see when would be best.
  2. QA is a team effort: You should have multiple eyes testing the site, then reporting bugs to a single person who will prioritize them. Read more on When Mistakes Happen here.
  3. Prioritize bugs: Bugs should be prioritized based on urgency and impact. Urgency refers to how quickly the bug must be fixed (based on site priorities, site-usability, etc) and impact refers to how big the bug is – what are the downstream ramifications of the bug? High urgency and impact bugs should be addressed first.

Summary:

  1. When launching your site, you must account for content, design and functionality elements to make sure everything’s running smoothly.
  2. Accountability and organization are critical to ensure bugs and their fixes don’t fall through the cracks.
  3. Post-launch bugs are inevitable, but they should not all be treated equally. Those with high urgency and impact should be prioritized.

Launching a new website is a strenuous endeavor, often including many parties. With so many balls being juggled simultaneously, it’s easy to let something drop. However, an organized process and clear lines of accountability will greatly reduce the firefighting needed.

3 Core Elements To Stay On Top Of When Launching A Website by Michael Lyons.  Available from <http://www.business2community.com/web-design/3-core-elements-stay-top-launching-website-01734513> [December 19, 2016]

How To Get Powerful Website Protection – SSL Certificate

How To Get Powerful Website Protection – SSL Certificate by Natasha Miranda.  Available from <http://www.valuewalk.com/2016/12/ssl-certificate-tips/> []

As a website owner or manager, knowing the advantages of using an SSL/TLS certificate will be essential. It will also be important to understand that this is just one part of a full range of cyber security technology options that will keep your website safe from hackers and from a breach of data security to your system.

Before going any further, it will be important to address a simple factor that is often overlooked. The purpose of an SSL certificate is to have an approved third-party, a recognized Certificate Authority (CA) to verify the website is authentic and trustworthy. This means choosing a recognized and trusted Certificate Authority. A good example of this is the Comodo SSL products that are recognized worldwide and can be found on websites of large multinational and global companies as well as smaller local ecommerce businesses.

There are two other options in SSL certificates that can be found on the market through any quick online search. While these will both be available at no-cost, there are risks associated with these certificates that should be carefully considered if website protection and protection of transmitted data is ultimately your major consideration and concern.

Free Certificates

You may have heard the term “you get what you pay for” and this is certainly the case with many of the free SSL certificates out there. The recognized CAs offer very cheap SSL certificates at the domain and organization validation levels that are far superior in customer service, support and security.

Remember, with a certificate, as with any information technology security tool; it needs to be recognized by the different systems it interacts with. The recognized CAs have their root certificates embedded with all major browsers and devices, ensuring that the certificates they issue will be accepted as trusted sources.

Unfortunately, the free SSL certificates are often not recognized by the different browsers and devices. From a 99.9% recognition rate with an SSL/TLS certificate from a trusted Certificate Authority, you may find that the majority of your customers either have to manually add your certificate to the device or browser trusted list or they will see the security warning displayed every time they try to access the site using a free SSL product. This is because there is no root certificate embedded in the device or browser, meaning the certificates they issue are also not trusted.

Self-Signed Certificates

These types of SSL products are even more problematic and less trusted by browsers and devices. As suggested by the name, the self-signed certificate is created by the website owner and basics is a case of vouching for yourself.

This creates trust issues for browsers and devices as there is simply no root certificate and no recognized Certificate Authority that is verifying the information. It would be possible for anyone to set up a website and create a self-signed certificate, even if the information on the certificate was invalid and the website was a spoof site.

The good news for legitimate website owners is that if you have an SSL certificate from a recognized Certificate Authority, there is no way that this type of situation can occur. The hacker cannot access the private key to your site or your certificate, which means your website is the only entity that the key and the certificate will work with. The private key is always kept secured on your server. Only through
authenticating the certificate and the public key with the private key can data be decrypted for use.

No Eavesdropping or Hacking Risks

If your website uses a login and password combination, which is true for social media sites and many types of paid subscriptions or memberships to blogs or forums, using an SSL certificate protects your site from hacking through eavesdropping.

Without the customer, client or user’s login and password data being encrypted, it could be easily intercepted and read. This could include if an employee or customer used a public Wi-Fi hotspot or even used a connection at home that lacked basic wireless network security features.

Once the hacker had that information, he or she could then go into your data through a legitimate login using that stolen information. It would be virtually impossible for you to detect the data breach as it would appear to come from an actual, valid customer.

Through the use of encryption to send the data, all the hacker will see is a random string of code that is illegible and unreadable. With full 256 bit encryption, which is considered the internet cyber security standard, it is virtually impossible for the hacker ever to be able to break the encryption.

It is important to carefully consider how much of your website needs to be secured through the use of SSL technology. Any web page collecting information or transmitting what is considered sensitive information needs to have this level of protection.

Logins, passwords and even email may also need to be protected depending on the type of use, the data transmitted and if the information is considered sensitive. Determining which level of SSL technology is required and which pages should be secured starts with assessing your cyber security risks and then providing the right types of protection.

How To Get Powerful Website Protection – SSL Certificate by Natasha Miranda.  Available from <http://www.valuewalk.com/2016/12/ssl-certificate-tips/> []

10 Small Business Tips for SEO, Content Marketing and More

10 Small Business Tips for SEO, Content Marketing and More by Annie Pilon.  Available from <https://smallbiztrends.com/2016/12/10-small-business-tips-seo-content-marketing.html> [Dec 03, 2016]

When it comes to marketing a small business, there are many different methods you can use. There’s SEO, content marketing, email lists and more. If you want to learn more about marketing your business using some of these methods in 2017, take a look at the tips from members of our small business community below.

Watch These Marketing Trends in 2017
If you want your marketing plan to work in 2017, you need to understand all the latest trends, tools and methods available. In this Midas Media post, Nat Rubyan-Ling shares some marketing trends you should know for 2017. And BizSugar members comment further on the post.

Get Better Insights About Your Audience
If you want to create content that resonates with your audience, then you first need to learn about them. There are some essential tools and methods you can use to get useful insights, as this post by Jenny Knizer on the Content Marketing Institute blog points out.

Find an Interesting and Profitable Niche for Your Online Venture
Whether you’re creating a blog, an ecommerce store, or any other type of online business, you need a niche. Since there are already so many different types of businesses online, you may need to get creative in order to find a niche that is both interesting and profitable. This MyBlogU post by Ann Smarty includes some tips.

Use These Customer Retention Strategies That Work for Small Businesses
Once you’ve executed your marketing plan and gained new customers, you still need to work hard to keep those customers coming back. Luckily, there are some tried and true customer retention strategies that can work for small businesses. You can see some of them in this Plousio post by Evan Tarver.

Learn What to Do After Creating Your Buyer Persona
If you want to market to specific customers, you first need to create a buyer persona so you understant who you’re marketing to. But even that isn’t enough. For more on what to do after you’ve created your buyer persona, check out this Magnificent post by David Reimherr. And then see what BizSugar members are saying about the post here.

Rank for Your Competitors’ Keywords
There are many different schools of thought when it comes to using your competition to gain search traffic. In this post, Neil Patel examines some of the pros and cons of this concept for different types of businesses.

Build a Marketing Budget for 2017
Before you really get started on your marketing efforts for the new year, you need to set some kind of budget so you don’t reach beyond your means. This Search Engine Journal post by Jacob Baadsgaard features some tips you can use to create a marketing budget for 2017.

Use Marketing Velocity to Increase Your Sales and Revenue
Marketing velocity is the speed at which your marketing efforts work to deliver results. So its an important concept for marketers to understand. In this crowdSPRING post, Ross Kimbarovsky details some ways you can use marketing velocity to increase sales and revenue. And the BizSugar community also shares thoughts on the post.

Help Your Ecommerce Store Recover From a Growth Setback
Running an ecommerce business isn’t easy. You’re likely to face setbacks at some point or another. So understanding how to recover from those setbacks is paramount. Shayla Price shares some tips for doing just that in a post on the Kissmetrics blog.

Get the Most Out of Your Holiday Emails
Email marketing can be an especially effective tactic during the holiday season. But in order to get the most out of it, you need to really understand your subscribers and what they’re looking for this holiday season. To see more tips about getting the most out of your holiday emails, check this Marketing Land post by Scott Heimes.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  sbtips@gmail.com.

Typing Photo via Shutterstock through article source
10 Small Business Tips for SEO, Content Marketing and More by Annie Pilon. Available from <https://smallbiztrends.com/2016/12/10-small-business-tips-seo-content-marketing.html> [Dec 03, 2016]

Seven Ultimate Tips to Make Your Wi-Fi Faster and Secure

Seven Ultimate Tips to Make Your Wi-Fi Faster and Secure.  Available from <http://www.nigeriatoday.ng/2016/12/seven-ultimate-tips-to-make-your-wi-fi-faster-and-secure/> [Dec 04, 2016]

The wireless internet is one of the most important things in a person’s life nowadays. This is the age of connectivity. People always like to be connected to the world no matter where they are. Wireless internet has provided the flexibility and mobility to internet users since anyone can use the internet at any location connecting with the world without cables and wires.

Privacy is also an important issue regarding wireless internet. If the connection is not secure then there is a possibility of leaking important and private information. You can improve the functionality and security of Wi-Fi by following some simple and easy tips.

1. Paying attention to the admin username and password:

If you rely on the username and password provided by the admin then your network is not secure. Using the default passwords and usernames makes the network vulnerable. It makes it easy for an outsider to access the network. If unauthorized people are using the network, it will compromise the speed of the network. The privacy of the network will also be comprised as unauthorized people can easily access sensitive information such as contact information. In order to avoid this, frequently change usernames and passwords by accessing router settings.

2. Changing the name of the network:

Every network shows a name which is broadcast to people so that they can identify the network. It is known as the service set identifier (SSID). You make the SSID public so that you can find it easily, but it is better to avoid generic names. It makes it easier for people to identify the network. It may be a mundane task for you, but simply changing the name of your network through router settings can easily discourage people from accessing it. When you change the names it will make it difficult for any unauthorized users to use again. When changing the name, make sure you remember it so that you can reconnect on your devices.

3. Disabling the remote management:

If the remote setting of the router allows open access, it can have an adverse effect on the performance of Wi-Fi and it can compromise security as well. Most router manufacturers only offer access to controls which are LAN-based by default. If that is not the case, then you need to check whether or not the control interface of the router is available on a web page. If the interface is available, make sure to apply the restriction settings for maintaining privacy. Restrictions such as parental control, media control access numbers, and MAC addresses can be changed through router settings to only allow select computers to access the network.

4. Turning on the encryption settings:

Quietly apply the encryption settings on your router. Encryption basically secures the communication your PC has with the router, and if this is not encrypted anyone with access to your network can hack the information before it reaches your router. Most routers come with encryption off and many users simply do not know about this. It is always critical to turn on the encryption settings and apply WPA level of encryption through router settings.

5. Keeping the routers up to date:

Not updating the routers is a terrible mistake because it causes several vulnerabilities. If the software is not up to date, then you are giving an invitation to hackers to take advantage of you. It can compromise the safety of the network and all personal information can land in the wrong hands. Keeping the software up to date will help improve the speed significantly. Every new update released by the manufacturer improves the security features available on the routers and if you do not update the router firmware, it is more likely that your network can easily be penetrated by unauthorized users.

6. Turning off Wi-Fi when not using:

It is best to switch off your wifi at night or if you are leaving home. Turning it off will make the router less obvious to find and can take it off the radar of unauthorized users.

7. Ideal placing of router:

The speed of Wi-Fi depends a lot on where you place it. If you want to get better signals in the whole house then make sure that it is in the middle of the house. This will improve the speed a lot and it will also keep the network safe because the signal reach will not be strong outside the house.

With the help of these simple and easy tips, you can improve both speed and security of your wireless internet.

Seven Ultimate Tips to Make Your Wi-Fi Faster and Secure.  Available from <http://www.nigeriatoday.ng/2016/12/seven-ultimate-tips-to-make-your-wi-fi-faster-and-secure/> [Dec 04, 2016]

 

 

5 Essential Steps to Take Before Launching Your First Site

5 Essential Steps to Take Before Launching Your First Site by .  Available from <http://tech.co/5-essential-steps-to-take-before-launching-your-first-site-2016-12> [December 7, 2016; 9:15 am]

hind every successful product or service is a great website. This is because in today’s digital age every business needs a high-performing and aesthetically pleasing online home where consumers can learn more about its offerings. Although the process of creating a site is easier than ever thanks to the hundreds of site creation options available, the process of creating a site that can actually perform for your company is still pretty complex.

Although it may be tempting to sign up and build your new site on the first template service you see an ad for, take a moment to think about your company’s needs as it grows first. There are several key areas where entrepreneurs should focus as they create their first website in order to set the site up for success in the future.

Here are five essential steps you should take before launching your first website.

1. Choose a Relevant Domain Name

Most website creation services will allow you to host your site within their domain. The problem is, doing so tags the service’s name onto your domain name, which clues site visitors in to the fact that you didn’t pay for your own hosting. The first step you should take in securing a solid domain name is to choose a reliable hosting service that is secure and capable of handling your site’s needs. Check out PC Mag’s guide to the top hosting services of 2016 if you’re not sure which hosting services are highly rated among site owners.

Once you have a hosting service that will allow you to create your own domain name, select a domain name that will be intuitive in a consumer’s mind when he or she is looking to visit your site. This not only helps you further establish your brand, but it also helps consumers find you without having to look up your business first. You can use a domain lookup tool like this one to find out if the domain you have in mind is already taken. If it is, the tool will provide several suggestions for similar domain names that aren’t already taken which could help you identify an available option that is relevant to your brand.

2. Work With a Versatile CMS

The site you build now will need to be updated regularly as your brand grows and industry needs and demands change. This is why it’s important to begin with a CMS (content management system) that is versatile enough for web developers and designers to go in and make changes as necessary in the future.

The most widely used CMS among the creative industry is WordPress. This is because the platform is customizable, SEO friendly, easy to use and navigate, secure, and flexible. All of this essentially means that it is an excellent platform to build and grow a successful site within. Wordpress benefits site owners and the creatives who work on their sites.

3. Invest in Design

Templates have made it easier than ever to build and alter your own site. If you have the resources to hire a designer and would prefer to go that route, great! If not, a DIY template is a great way to get going on your site, so long as you avoid free themes at all costs.

Free templates and WordPress themes might seem appealing at first, but there are several issues you might run into later on down the road if you opt for a free option rather than investing a small amount in a paid theme.

First of all, free themes look like free themes. They are pretty generic and don’t do much to help your brand stand out from competitors in its field. Second, they often don’t come with all the bells and whistles you’ll need and aren’t guaranteed to be responsive.

Some of the top themes for WordPress run for around $59, which means you can get a high quality WordPress theme for your site that includes everything you need without breaking the bank.

4. Run CRO Testing

Even if you pick the coolest WordPress theme, it can do very little for you if you don’t do your part to create solid user experience on your end. This is where CRO, or conversion rate optimization, testing comes in.

Your conversion rate shows how many visitors who come to your site actually convert to customers. Conversion rate optimization basically means taking a strategic approach to improving the performance of your site by defining your site’s goals, collecting consumer insights, and making the most of the traffic your site receives based on what you’ve learned from AB testing and consumer feedback.

CRO is an important process that should be implemented prior to your site’s launch to ensure it is able to perform to its highest potential for your brand.

Quicksprout and Qualaroo both offer up excellent CRO testing guides for beginners if you need some help getting started. If you’re already familiar with CRO testing, I recommend checking out this Tech.co article for some excellent tips for refining your strategy.

5. Make Sure It’s Mobile Friendly

A user’s ability to access and view your site easily from a mobile device has always been important. However, it’s become increasingly important now that Google has officially announced an algorithmic change that favors sites with mobile-friendly design.

Changes to Google’s ranking algorithm now push sites that are not mobile-friendly down in the search results and boosts those that are mobile friendly up in ranking. If your site doesn’t pass Google’s test for mobile-friendliness, it could be difficult for consumers to find it as they search relevant terms in the search engine.

Speak with a designer or enlist the help of an SEO to find out how you can make your site mobile friendly. Building your first website is equal parts exciting and nerve-wracking. Despite the frustration, keep focused on the details and implement these tips throughout the creative process to build a site with a solid foundation.

5 Essential Steps to Take Before Launching Your First Site by .  Available from <http://tech.co/5-essential-steps-to-take-before-launching-your-first-site-2016-12> [December 7, 2016; 9:15 am]