Tag: Quick Digital

Important Tips for Designing Effective Online Shops

Important Tips for Designing Effective Online Shops by shyambhardwaj Available from <http://techniblogic.com/important-tips-designing-effective-online-shops/#> [Jan 08, 2017]

The online shopping web design is effective to make the process continues until the user reaches the end point of their buying process as quick and easy as possible. If you follow these tips you will create a web e-commerce site that will delight your customers and help you increase sales.

We’ve all been through similar situations. We want to buy a product online and Google in one of its results it returns a link to an online store where that item you’re looking for a great price.

We click on it in order to take a look … but upon entering find what makes us shoot out and look elsewhere. Sometimes we can find an online store which web design is very nice, almost could say it’s a work of art, but later we found that in order to buy what we want, this ecommerce forces us to make a long buying process, asking fill in many details, and finally we get tired and leave.

The design of an online web store must not only have intended to create a website with an aesthetically appealing design (although that certainly helps). Also has to focus on getting the potential customer reaches the end point of their buying process as quickly and easily as possible, and thus it will increase the chances of your purchase is complete.

Here are some key tips that we have gathered over our years of experience in the design and creation of e-commerce websites. Not intended to be an exhaustive list, are simple recommendations you should follow if you want to create a successful online store.

1. Gives the customer the option to filter out searches

Benetton option gives its customers that filter by “price”, “color” and “size”.

When customers are trying to find a product in your online store, a number of fields Make it easy filtering to save time and effort. This is really interesting when your products have different sizes, colors and prices, as with clothing. Customers hate finding the perfect garment to discover that is not your size.

2. Facilitates they can go back to browsing

MediaMarkt in their online store includes a breadcrumb perfectly visible

When a user accesses a particular category, you may realize that you made a mistake or want to change to another. This is of vital importance to the option that the client can retrace your steps, adding for example a navigation path (breadcrumbs) on the page. Thus we do not force the client has to have to repeatedly click on the arrows to step back from your browser and avoid losing attention to the online store.

3. Place search form in a conspicuous place

The Amazon homepage is dominated by a large search form.

Many of us are unaware of how often the search field on a website e-commerce uses. When a customer comes to a website looking for something in particular, if the target page where land does not offer what you are looking user reaction will be to keep looking at the rest of the web.

Consider that the search form is the central focus of your virtual store. This will also further the user keeps browsing your site and be tempted to look for other options.

4. If items are out of stock please indicate clear

This important Bookseller reports that the product is not available and given the option to create a message.

One of the biggest mistakes we can make when it comes to having an online store is to not have to update the stock of products. For SEO, it is best to keep the active ingredients in the store, instead of deleting and re-load when stock. If a product from your store is out of stock, indicate clearly, but the user can bother, lose confidence in your service and cancel the order, and what is worse, never to return to your store.

5. Use quality photos

Loewe has in its online store with full-screen images of high quality.

In an online store, cart enters the eye since most of the time we did not see or touch the product until you have given us. Have various product images taken from different angles and zoom option to see the details, will help the client to have the feeling of having the product in your hands. You have to plan how you will show your customers your items, if you’re going to make a larger image and multiple thumbnails below, etc.. Make sure that images are of high quality and are clearly displayed at any size. Blurry or pixelated pictures make your customer make a purchase put and conveys a message that your site is of poor quality.

6. Put the shopping cart visible

Shopping cart and search form elegantly added to the site.

Users accustomed to shopping online dislike being sent directly to the page of your cart every time you add a product. Therefore it is important that the contents of the shopping cart are visible on all pages of the site.

Many designers like to use the sidebar to locate the basket, but it seems to us that occupies valuable to promote other articles or sections space. Searching for how to incorporate search form and shopping cart elegant and cleanly on every page of your site.

A shopping cart can also provide more information than just the list of selected products. Consider using thumbnail images of the products you have added to your basket.

7. Make your site easy to navigate

EBay provides access to its contents with a full menu.

Especially on websites with lots of content is crucial to have a well structured and organized content. Step into the shoes of the user and think give you access to all products in the fewest number of clicks. Pay attention to the language you use to describe your categories and products. Adapt them to the words that customers use to search the Internet.

A good navigation menu certainly will help to effectively show different categories so your site. One tip, located the categories in order of importance (most to least claimed), rather than alphabetically, see how you improve your sales.

Try to make your site easy to navigate. Using lanes on pages give the user to know where you are and to retrace his steps.

Photo Credit:  www.flickr.com/Robbert Noordzij

Important Tips for Designing Effective Online Shops by shyambhardwaj Available from <http://techniblogic.com/important-tips-designing-effective-online-shops/#> [Jan 08, 2017]

Tools That Every Online Business Needs to be Using

Tools That Every Online Business Needs to be Using by Michael Manning.  Available from <http://www.tgdaily.com/enterprise/tools-that-every-online-business-needs-to-be-using>  [January 5th, 2017]

So you’ve got your e-business up and running, the site looks good, and you’re customer base is burgeoning. Now to take things up a notch. Growing your business should always be at the forefront of your concerns, and finding the time to discover new tips and tricks is hugely beneficial in the long run. Luckily, we’ve put together a list of online tools that can make your role as an e-commerce site owner slightly easier.

With tools that help with online safety, website analysis, newsletter management, and feedback on services, take a look at some of these options that may well help expand your company.

Spread the word with newsletters

If over 14 million people are currently using it, there must be something going well, right? MailChimp is arguably one of the best tools for the task of sending out online newsletters. Not only does the software allow for small business owners make use of gorgeous ready-made newsletter templates, but also provides interesting data on how many people are actually engaging with your emails. With this data, you can better determine the age group and time of day best suited for your online newsletters.

Give your website a safety check

You may have completed all the necessary steps of purchasing an SSL certificate to ensure sensitive data is kept safe, but that doesn’t necessarily mean everything is watertight. 1&1 provides an SSL checker that can determine if there are any potential security gaps within your website. News reports that tell of major corporations getting hacked is an all-too-common sight, so it makes every sense to make sure your website is safe for your customers’ data.

See how your site is performing

When Google puts their name behind something, you know it’s generally going to be something respectable. With Google Analytics, an e-commerce site owner is able to view how much traffic the website generates and where most of it is coming from, plus much more useful data that any owner can pour over. All information is delivered in easy-to-understand graphs and charts and can be seen in daily, weekly, monthly, or yearly segments.

Receive informative and quick feedback on services and products

Before you launch a new product or service on your site, surely you’d want all the evaluation you can get before the date? This is why Quora is so beneficial. A website owner can put out any question they’d like an answer to, and wait for comments from the online community. Whether you want feedback on pricing or any particular features, then answers can be found on Quora from interesting and insightful members.

Tools That Every Online Business Needs to be Using by Michael Manning.  Available from <http://www.tgdaily.com/enterprise/tools-that-every-online-business-needs-to-be-using>  [January 5th, 2017]

How fit is your online security?

How fit is your online security? by Kirstin Davis.  Available from <http://www.spokesman.com/stories/2017/jan/08/bbb-tip-how-fit-is-your-online-security/> [SUNDAY, JAN. 8, 2017, 6:10 A.M.]

If you are gearing up for a healthier lifestyle both physically and financially, consider starting an online security fitness plan.

Every year more and more large companies experience data breaches. With these data breaches, hackers stole private information ranging from medical records to credit card information.

Scary occurrences like data breaches show why it is important to protect your private information when you’re online. It is no longer a “set it and forget it” world and requires frequent monitoring and updating.

Update software regularly. One of the best ways to prevent breaches is by making sure the software you use is always updated. Select automatic updates when you’re setting up new programs, and you’ll always have the latest updates and security patches. Key programs that must be updated regularly includes your web browser, operating system and virus and malware prevention software. Your computer is not the only device you need to keep updated. Your tablet, smartphone and gaming systems also need updated software to prevent breaches. Virus and malware software must be active when you’re online. It’s also highly recommended that you scan your system for potential threats each day. Do so after you’ve updated virus definitions.

Make sure your wireless router is secure. When installing a wireless network in your home, make sure it’s secure. Change the router name set by the manufacturer that is not easily recognized and the change the password to something unique. Finally, turn on firewalls on the router and your operating system.

Replace passwords with pass phrases. Despite every article that discusses the importance of passwords, many still use easily guessed passwords like “123456” or “password.” If you’re using a simple password, you need to change your ways. Security experts now suggest to make your password a sentence that is at least 12 characters long. Focus on positive sentences or phrases that are easy to remember (for example, “I like to walk the dog.”). On many sites, you can even use spaces.

Unique account, unique password: Having separate passwords for every account helps to thwart cybercriminals. At a minimum, separate your work and personal accounts and make sure that your critical accounts have the strongest passwords.

Don’t store credit cards online. It’s frustrating just how many retailers store your credit card information for future use. Some will offer you the chance to decide if you want the credit or debit card stored. If given the chance, avoid it. If you don’t have the chance, after the sale is complete, go into the payment method settings and click “delete card.” It’s best to avoid having your credit or debit card stored online, even if the retailer is trusted.

How fit is your online security? by Kirstin Davis.  Available from <http://www.spokesman.com/stories/2017/jan/08/bbb-tip-how-fit-is-your-online-security/> [SUNDAY, JAN. 8, 2017, 6:10 A.M.]

How to choose a marketable (and searchable) domain name

How to choose a marketable (and searchable) domain name by Larry Alton.  Available from <http://www.cio.com/article/3153005/marketing/how-to-choose-a-marketable-and-searchable-domain-name.html> [JAN 4, 2017 5:00 AM PT]

Choosing a domain name for your company, a marketing campaign or a specific product isn’t always an easy process. There’s a lot to consider and you have to make sure you’re taking every important aspect into account. Ultimately, you want to end up with a domain name that’s marketable and SEO-friendly.

Why do domain names matter?

Does a domain name really matter? This is a question that gets thrown around a lot. Despite all the tiptoeing around the subject, the answer is actually quite clear. Yes, domain names matter. They really, really matter.

Think of your website like a house. While you may spend time in a lot of different places, you ultimately spend the majority of your time at home. It’s the only little piece of the world that you own and can do with as you please.

Using the analogy, you may have social media profiles, pay-per-click ads, guest blogging entries and a long list of other aspects, but your website is the only one you truly own and manage.

Facebook could suddenly decide that they no longer like your profile and delete it. Google could remove your ads with no rhyme or reason. While it’s highly unlikely that they would do this, it’s completely within their rights. Your website, on the other hand, is owned and controlled by you. This makes it your greatest digital asset.

But what good is a home without an address? Let’s say you just moved into a new house on the far side of town and want to invite your friends over. Sure, you could give them a long list of written directions and hope they eventually find their way to your house — but that’s not practical in today’s day and age. They need a street address to identify the house without any issues.

A domain name is to a website what a street address is to a house. It’s how people find and identify the website. But in addition to serving as an identifier, the domain name also serves as a descriptor. So, you could argue that it’s twice as important as a street address.

The two key aspects of a successful domain name

If a domain name is that important, then it stands to reason that you should be spending a lot of time brainstorming and strategically developing the right one. But in your pursuit of coming up with the right domain name — something that’s becoming increasingly difficult as thousands of names are swiped up each day — make sure you’re focusing on the two key aspects that really matter:

  • Marketable. First and foremost, your domain name must be marketable. It must connect with your target demographic and properly reflect what your brand stands for.
  • Searchable. Secondly, a successful domain name must be searchable. This means you need to take SEO principles into account and choose a domain name that allows you to maximize search engine performance.

If you can nail these two key aspects, then you’ve done your job. Having a domain name that’s both marketable and searchable will take you a long way.

6 tips for developing an effective domain name

But what you really want to know is how. How do you develop a successful domain name that’s both marketable and searchable? Well, let’s take a look at some tips and best practices.

1. Brevity is preferred

It all starts with brevity. As web developer Robert Mening says, “Short, punchy and clear domain names are much easier to remember. If your domain name is too fuzzy, too long or spelled in a strange way, visitors may forget it.”

This is why one-word domain names are preferred, yet expensive and rare to come by in today’s marketplace. More than likely, you’ll have to go with a two-word domain (which is fine). Just make sure there aren’t an abnormally high number of characters.

2. Make it memorable

How many times have you visited a website that you’ve never been to before, found something of value, and then forgotten the name of the website a few hours later? While there’s a thing called your “internet history” that will allow you to eventually find the site again, are you really going to go through all that trouble?

This is why developing a memorable domain name that can be easily recalled by visitors is very important. It can mean the difference between losing people after they leave your site and gaining repeat visitors.

3. Relatable and intuitive

“If you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive,” explains Rand Fishkin, co-founder of Moz. “Meaning they could look at your domain name and say, ‘Oh, I’m guessing they probably do this. This is probably what that company is up to.’”

The more intuitive a domain name is, the more likely that you’ll attract organic search engine traffic from people who have no familiarity with your brand.

4. Keyword rich

Remember that you want your domain name to be searchable. Well, part of making a URL SEO-friendly involves leveraging specific keywords.

While it’s good to include keywords if they naturally fit into your domain name, don’t go out of your way to include additional words or phrases just because they’re a good SEO fit. It’s way more important to focus on marketability and brevity.

5. Ensure it’s protectable

Just because a domain name is available doesn’t mean you can use it.  “If you choose a domain name that conflicts with any one of the millions of commercial names that already exist, you risk losing it,” attorney Diana Fitzpatrick says. “And if you’ve put money and sweat into marketing your website and then are forced to give the domain name up, your web-based business is likely to suffer a damaging, if not fatal, blow.”

The moral of the story is do your due diligence and ensure the domain name is protectable. If need be, meet with an attorney who specializes in trademarks. This could save you a lot of pain (and money) down the road.

6. Avoid trendy spellings

The final tip is to avoid trending spellings. Because it’s very hard to find the exact domain name you want, you’ll see many businesses and entrepreneurs take off a letter, purposefully misspell a word, change an “s” to a “z”, or use any number of other techniques to secure a domain name that they feel is right. Don’t do this. Trendy spellings will come back to bite you and ultimately cheapen your brand.

Invest in your domain name

There are plenty of domain names that can still be purchased for $0.99 when you sign up for a hosting plan with specific providers. And while there’s nothing wrong with these, they tend to be obscure domains or three- or four-word URLs.

At the end of the day, you’re probably going to have to spend some money to get a domain name that’s both marketable and searchable. It could be a few hundred dollars, or it could be thousands of dollars. You’ll have to make a decision as to how much you can realistically spend. However, know that the ROI on quality domain names is quite high.

Invest in a good domain name today and reap the rewards tomorrow.

How to choose a marketable (and searchable) domain name by Larry Alton.  Available from <http://www.cio.com/article/3153005/marketing/how-to-choose-a-marketable-and-searchable-domain-name.html> [JAN 4, 2017 5:00 AM PT]

5 Crispy SEO Tips for E-Commerce Websites

5 Crispy SEO Tips for E-Commerce Websites by Techniblogic.  Available from <http://techniblogic.com/5-crispy-seo-tips-for-e-commerce-websites/#> [Dec 29, 2016]

Overall, the rules of SEO are not different from one site to another, but here, an e-commerce site has specificities. Some are beneficial, others may be disabled. Let’s see some mistakes to avoid and actions to optimize the positioning of an online store.

  • An online store has a distinct advantage over many other types of sites, it will help generate many specific pages since in general, and there is one page per product sold. A boon to the referrer.
  • However, this advantage can turn into a nightmare for several reasons. The two large black spots being the risk of duplicate content with other sites, and the lack of optimized pages for generic terms.
Optimize its product detail pages

It is common to find online shops on which the content of pages of product detail is an exact recovery of the photo and text description provided by the manufacturer. Same punishment for the title product.

Why Google should he proposes on its first page of results 10 times the same content on 10 different sites? On the contrary, he does everything to avoid this scenario and does not place in this case AS sites whose pages are authoritative.

To overcome this problem, writing a unique title and a single description is almost indispensable. To go further and take no risk, you can even create a second description that will be transmitted only to shopping engines.

Optimize pages of headings

That contains the pages of entry in most e-commerce sites? A series of inserts which are excerpts products that allow visitors to choose the category presented. Not easy in terms of its position the site in Google’s results on the class titles.

Yet these more generic queries are often those typed by users!

An effective solution is to write an introduction optimized for each page of entries. It then offers a true Google optimized textual content with whom he will love and your page will be favored in comparison with those of your competitors.

Beware, if your pages Topics include a paging, do not post this textual THAT on the first page, to avoid the risk of duplicate content.

Create themed pages

Your traditional pages are perhaps not sufficient to position yourself in the general expressions. A good way to create space for you to develop an editorial that can be optimized for these expressions is to create a special section of tips, advice or assistance.

This section may contain multiple pages. Example for a bike shop: Choose an ATV How to choose a woman bike? The man bicycles and their uses, etc..

Each of these pages will allow you to write unique content and perfectly optimized. It just remains to incorporate links to your pages of entries for “push” them. Of course, these help pages will also benefit from an external net linking.

Design a FAQ

It’s crazy what people can turn to Google as a person. They ask him questions as they would with a friend. But Google is a big beta, when you ask him a question; he seeks the issue in the pages it has indexed, not the answer.

A FAQ so you can position yourself on these issues and to drain the corresponding traffic. A small example, type in Google “what is a hard link” you will see that the site does Axe net up not too bad.

Set up a blog

We mentioned already last year with concrete examples of blogs associated with e-commerce sites. This strategy is actually very profitable. The blog makes it very easy to position themselves on hundreds of requests for strategic activity of the shop.

It will however not too smart “blurrier” in terms of commercial items. The blog will be better received if he gives advice or relevant information about the universe, why not try to systematically sell something. He brings a kind of professional bail while to drain a portion of traffic to the store.

5 Crispy SEO Tips for E-Commerce Websites by Techniblogic.  Available from <http://techniblogic.com/5-crispy-seo-tips-for-e-commerce-websites/#> [Dec 29, 2016]