8 tips for creating marketing emails your customers can’t help but click by TARUN MITTA. Available from <https://yourstory.com/2017/02/creating-effective-marketing-emails/> [17 FEBRUARY 2017]
Emails are a great way for marketers to connect with leads and customers. Not only do they have a higher reach than social media sites, they also afford marketers the chance to establish unique personal communication with an individual. However, unlike social media sites, where viewers can see your offer in an instant, emails are only effective if their recipients open and read through them. Hence, it’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns. Here are eight tips explaining how you can make this happen:
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