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3 Ways to Send Marketing Emails That Get Results by Amanda Clark.  Available from <http://www.business2community.com/email-marketing/3-ways-send-marketing-emails-get-results-01886627#oY0GMsOxm3hLZPpx.99> [July 24, 2017]

Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. These laudable goals can only be achieved through quality emails, though—and unfortunately, in many businesses, email construction is something of an afterthought.
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Top Tips for Optimizing Email Campaign Performance by James Glover.  Available from <https://www.martechadvisor.com/articles/email-marketing/top-tips-for-optimizing-email-campaign-performance/> [July 12, 2017]

While email continues to outperform every other digital marketing channel, email marketers must go beyond standard best practices to drive the best results. Coherent Path CEO James Glover explores three key areas to focus on now for immediate campaign performance optimization

The Direct Marketing Association has found that email marketing has an ROI of 3800 percent, while Salesforce’s “New 2016 State of Marketing Research Report” noted that “80 percent of marketers agree that email is core to their business.” With email outperforming every other digital marketing channel, the need to optimize email campaign performance remains high. While there are common practices that most email marketers employ to ensure their programs are successful – like basic segmentation, designing for mobile and including a call to action –  room to improve remains.

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6 Cold Email Secrets Revealed  by Itai Elizur.  Available from <https://smallbiztrends.com/2017/07/cold-email-tips.html> [July 12, 2017]

Email is perhaps the only relic of old-school internet marketing that still has legs.

The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those who’ve never seen a dime from email marketing, these stats seem baffling.

While it’s natural to associate email marketing with spammers and scammers, there are still ample opportunities to prospect and engage clients via email.

If you know how to make your cold messages stand out from the crowd.

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