Pay-Per-Click 101: Tips and Tricks for Success by Andreas Rivera. Available from <http://www.businessnewsdaily.com/10113-pay-per-click-report-faq.html> [July 26, 2017 09:15 am EST]
Pay-per-click (PPC) is an aggressive form of online advertising where you, as a marketer, pay for every click on an advertisement that leads a consumer to your business. Typically, you will make a bid for ad space with a publisher, the most common being major search engines. You bid how much you’ll pay per click. There are also a few publishers who do flat-rate PPC advertising. In both cases, you only pay the publisher for the clicks. This is different from reach-based advertising, where you pay for the number of impressions (the number of unique visitors who see your ad).
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