20 E-Commerce Conversion Rate Optimisation Guidelines

20 E-Commerce Conversion Rate Optimisation Guidelines by Elena Tahora.  Available from <http://www.businesscomputingworld.co.uk/20-e-commerce-conversion-rate-optimisation-guidelines/> [Aug 24, 2017]. Photo: Article Source


The key to success in the realm of e-commerce lies in converting visitors to your site into paying customers. In fact, achieving this goal is one of the primary focuses of web design and is also one of the hardest aspects to nail down. A good conversion rate is around 2%, meaning that 2% of visitors to a site bought something before they left. Below are 20 top tips for improving your conversion rate for your e-commerce site.

1. Use High-Quality Images

One of the oldest marketing tricks in the book lies in the presentation of your products. Websites offer the distinct advantage of requiring only a digital photograph which can be retouched to make the product look appealing as possible.

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Top 7 Website Design Tips that improve Bounce Rate

Top 7 Website Design Tips that improve Bounce Rate by Dimitris Papoutsis.  Available from <https://www.promotionworld.com/se/articles/article/170824-top-7-website-design-tips-improve-bounce-rate> [Aug 24, 2017]


“Bounce rate” a word itself mean that people land on the website ditch it right away and don’t bother to visit another web pages.

Daily online users visit thousands of websites but spend less than a minute on the majority of them. They come to the website and move away very quickly from the site. You need to develop web pages creation and development from the experts.

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5 Quick and Helpful Tips to Small Business SEO

5 Quick and Helpful Tips to Small Business SEO by  Techniblogic.  Available from <http://techniblogic.com/5-quick-helpful-tips-small-business-seo/> [Aug 16, 2017]


Search engine optimization (SEO) may sound like rocket science for those who are not familiar with it. It may be complicated at some level, but it really doesn’t have to be that way, especially when it comes to the basic steps. There are SEO techniques that anyone can easily do, even for those who are not highly technically savvy. You can also find a small business SEO company that can help you improve your online presence and help you develop an effective SEO strategy for a successful online campaign.

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5 E-COMMERCE EMAIL MARKETING TACTICS TO ENTICE ENGAGEMENT

5 E-COMMERCE EMAIL MARKETING TACTICS TO ENTICE ENGAGEMENT by Tracey Jones.  Available from <http://www.browsermedia.co.uk/2017/08/17/5-e-commerce-email-marketing-tactics/>  Photo: flickr.com/Yoel Ben-Avraham


If your e-commerce business is not generating the conversion rate and ROI you expected, then perhaps it’s time to revive your strategies? The way you promote your online store among your target audience should be prioritised on the basis of their interests, purchasing behaviours, and the changing marketing trends.

This is where email marketing can come into play.

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5 Tips to Optimize Your Brand New Business Website

5 Tips to Optimize Your Brand New Business Website by moontechnolabscom.  Available from <https://www.businesszone.co.uk/community/blogs/moontechnolabscom/5-tips-to-optimize-your-brand-new-business-website> [Aug 21, 2017]


Today, starting a new business also necessitates building a website. For new and small businesses, having a website means more customers can find you and become aware of your presence. Almost every conceivable industry today has its website because their customers tend to do online research about products, services and potential vendors.

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