20 E-Commerce Conversion Rate Optimisation Guidelines by Elena Tahora. Available from <http://www.businesscomputingworld.co.uk/20-e-commerce-conversion-rate-optimisation-guidelines/> [Aug 24, 2017]. Photo: Article Source
The key to success in the realm of e-commerce lies in converting visitors to your site into paying customers. In fact, achieving this goal is one of the primary focuses of web design and is also one of the hardest aspects to nail down. A good conversion rate is around 2%, meaning that 2% of visitors to a site bought something before they left. Below are 20 top tips for improving your conversion rate for your e-commerce site.
1. Use High-Quality Images
One of the oldest marketing tricks in the book lies in the presentation of your products. Websites offer the distinct advantage of requiring only a digital photograph which can be retouched to make the product look appealing as possible.
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