8 tips for creating marketing emails your customers can’t help but click

8 tips for creating marketing emails your customers can’t help but click by TARUN MITTA.  Available from <https://yourstory.com/2017/02/creating-effective-marketing-emails/> [17 FEBRUARY 2017]

Emails are a great way for marketers to connect with leads and customers. Not only do they have a higher reach than social media sites, they also afford marketers the chance to establish unique personal communication with an individual. However, unlike social media sites, where viewers can see your offer in an instant, emails are only effective if their recipients open and read through them. Hence, it’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns. Here are eight tips explaining how you can make this happen:

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Ten tips to help beat the hackers and stay safe online

Ten tips to help beat the hackers and stay safe online By .  Available from <http://www.itproportal.com/features/ten-tips-to-help-beat-the-hackers-and-stay-safe-online/> [Feb 15, 2017]

There’s no doubt that 2016 was a turbulent year for the Internet. A record number of large scale hacks and data breaches exposed consumers to the darker side of the online world, with 4,149 breaches uncovering over 4.2 billion records of personal data. That’s almost 3.2 billion more records than the previous all-time high of 1.1 billion from 2013.

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4 Trends in Website Design That Small Businesses Need to Know

4 Trends in Website Design That Small Businesses Need to Know by Manchun Kumar Pandit.  Available from <http://www.promotionworld.com/articles/internet/webdesign/170221-4-trends-in-website-design-that-small-businesses-need-to-know> [February 21, 2017]

In the competitive information technology world, there are many small businesses or start-ups have been trying to establish their identity in the industry. But, it is a hard nut to crack for them, as most of the customers trust on brands and reputed ones for their websites’ promotion, development, designing and other technical services. However, the small I.T. businesses need to make effort to convince the clients and should have to deliver quality rich services under the budget. Usually, the small businesses are well-focused on small level projects and try to deliver optimum results for client’s web development or web designing projects on time.

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How to choose the right web hosting?

How to choose the right web hosting? by Awais Ahmed.  Available from <http://www.tgdaily.com/technology/how-to-choose-the-right-web-hosting> [13th February 2017

Businesses are struggling to climb the ladder of success. Only innovative companies consistent with the technology stay around these days. Digital techniques and Internet is used to escalate your performances. Websites are used to promote the businesses and further boost other aspects of it. This is where web hosting comes into play.

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Must-Read Tips On How To Improve Site Usability For Better Conversions

Must-Read Tips On How To Improve Site Usability For Better Conversions by Joe Ryan.  Available from <http://www.searchenginepeople.com/blog/usability-conversions-tips.html> [Feb 13, 2017].  Photo Credit: Article Source

Website usability has been the black horse of conversions. Usability testing actually gives real data about how easy your customers and users are able to access and use your website. We realised that this data can effectively act as the feedback for making usability improvements in order to increase conversions. The result? We have seen an exponential rise in revenue within a very short period of time. We have invariably come to the realisation that marketing isn’t just about driving a lot traffic to a website. It also encompasses improving its design and usability. Therefore, usability isn’t something that marketers or website owners should take for granted.

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