Category: Everything about the Web

How to Create Standout Content and Drive Traffic to Your Website

How to Create Standout Content and Drive Traffic to Your Website by Daniel Smilansky.  Available from <https://www.business.com/articles/how-to-create-standout-content/> [Nov 20, 2017]

Follow these four steps to create exceptional content and drive more traffic to their website.

To no one’s surprise, Google still cites links from authority websites as one of the top three factors (the other two being content and RankBrain, Google’s AI program that processes search results) that influence your ranking. Attracting traffic to your website without providing interesting content is analogous to driving a car without fuel; it simply won’t work.

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Tips and hacks on how to create a website for small businesses

Tips and hacks on how to create a website for small businesses by Chris Smith.  Available from <https://knowtechie.com/tips-and-hacks-on-how-to-create-a-website-for-small-businesses/> [October 16, 2017] Photo:  Article Source

In 2017, an active online presence is the driving force of marketing tactics. Living in a digital century, it would be narrow-minded not to use all the advantages offered by computer engines. Especially it concerns small and local businesses. However, for someone who is running his own company, creating a website from scratch seems impractical, to say the least.

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10 tips for fast mobile and web API

10 tips for fast mobile and web API by Hamad Almuraikhi.  Available from <http://www.tgdaily.com/technology/mobile/10-tips-for-fast-mobile-and-web-api> [

Performance is the key to any website’s success. Stats say that, 47 percent of visitors expect a website to load in less than 2 seconds, and 40 percent of visitors will leave the website if the loading process takes more than 3 seconds. Speed is crucial for your website to get user attention. The speed of a website depends on a lot of factors ranging from images that are heavy, not abiding to responsive user experience, not using cache etc. These tend to affect the overall performance of your website and pull you down from the search engine rankings. Faster loading apps gives your business a bag of goodies ranging from better user engagement, higher conversion rates, higher SEO rankings and much more.

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Ways To Optimize Your WordPress Website

Ways To Optimize Your WordPress Website by Unofficial.  Available from <https://unofficial.cc/2017/08/30/ways-optimize-wordpress-website/>

Your website’s quick loading speed is no longer a perk – it’s an absolute necessity if you want to perform better and to have a sound online presence. The slower your site loads, the more visitors you lose. Think about it – we don’t really like to wait, do we? If the website performs at an optimum level, it can help influence the website´s rankings in search engines. The necessity of uniqueness has been rendered critical even more so by the tremendous emerging of thousands of websites on the internet. Hence, you must understand the importance of optimizing your WordPress website development. So, how do you make your website’s loading time faster? Let us help you out. The tips and tricks that we’ve listed below will surely provide you with a few comprehensive solutions.

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20 E-Commerce Conversion Rate Optimisation Guidelines

20 E-Commerce Conversion Rate Optimisation Guidelines by Elena Tahora.  Available from <http://www.businesscomputingworld.co.uk/20-e-commerce-conversion-rate-optimisation-guidelines/> [Aug 24, 2017]. Photo: Article Source

The key to success in the realm of e-commerce lies in converting visitors to your site into paying customers. In fact, achieving this goal is one of the primary focuses of web design and is also one of the hardest aspects to nail down. A good conversion rate is around 2%, meaning that 2% of visitors to a site bought something before they left. Below are 20 top tips for improving your conversion rate for your e-commerce site.

1. Use High-Quality Images

One of the oldest marketing tricks in the book lies in the presentation of your products. Websites offer the distinct advantage of requiring only a digital photograph which can be retouched to make the product look appealing as possible.

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