Email Marketing – Page 3 – Create. Read. Update. Delete.

Are you using e-mail properly? Seven tips on getting it right

Are you using e-mail properly? Seven tips on getting it right. Available from <http://www.thestar.com.my/tech/tech-news/2017/06/22/are-you-using-email-properly-seven-tips-on-getting-it-right/> [Thursday, 22 June 2017 | MYT 6:00 AM]

Invoices, booking confirmations, plane tickets, advertising – chances are that dozens of e-mails will pop up in your mailbox every day. With this onslaught of information, it can be difficult to stay on top of everything.

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Top 3 tips to a better email strategy

Top 3 tips to a better email strategy by Kristina Knight. Available from <http://www.bizreport.com/2017/05/top-3-tips-to-a-better-email-strategy.html> [May 30, 2017]

There are a wealth of tools to help brands create strong messaging, and send bulk messages in a timely manner. But, without the right strategy behind those messages, it won’t matter. Here are three tips to create a better emails strategy.

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8 Tips for Dominating Online Sales

8 Tips for Dominating Online Sales by Sheila Eugenio. Available from <https://www.entrepreneur.com/article/281591> [April 22, 2017]

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital age has changed everything about shopping. Now, shoppers don’t even need to get out of bed to get the items they want.

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Six simple tips to improve conversions rates in digital marketing

Six simple tips to improve conversions rates in digital marketing by BORIS DZHINGAROV. Available from <http://www.bizcommunity.com/Article/196/16/159600.html> [27 MAR 2017 |]

Digital marketing is a little more complex than many business owners realise when they first start out. Naive entrepreneurs often mistakenly believe that all they have to do to reach their internet marketing goals is drive enough targeted traffic to their websites.

Deploying Search Engine Optimisation (SEO) to increase traffic is only half the battle; the other half is converting that traffic into subscribers or buyers, a process known as Conversion Rate Optimisation (CRO).

8 tips for creating marketing emails your customers can’t help but click

8 tips for creating marketing emails your customers can’t help but click by TARUN MITTA.  Available from <https://yourstory.com/2017/02/creating-effective-marketing-emails/> [17 FEBRUARY 2017]

Emails are a great way for marketers to connect with leads and customers. Not only do they have a higher reach than social media sites, they also afford marketers the chance to establish unique personal communication with an individual. However, unlike social media sites, where viewers can see your offer in an instant, emails are only effective if their recipients open and read through them. Hence, it’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns. Here are eight tips explaining how you can make this happen:

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