Category: Email Marketing

Here’s what you need to know for email marketing success in 2018

Here’s what you need to know for email marketing success in 2018 by on December 28, 2017 at 11:30 am.  Available from <https://marketingland.com/heres-need-know-email-marketing-success-2018-230553> Photo:  Article Source

The holiday season isn’t completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year’s Day and beyond.

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox.

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10 Tips for Organizing Your Inbox

10 Tips for Organizing Your Inbox by David Wither.  Available from <https://www.trainingzone.co.uk/community/blogs/davidwither/10-tips-for-organizing-your-inbox> [November 30, 2017]

We’ve all been there. Suddenly, you find yourself signing into your email, staring at your inbox, and seeing the staggering amount of unread messages you’ve got. Whether this staggering amount is in the tens, hundreds, or thousands, something has to be done about this disorganized mess you find yourself in. It’s too much, it’s too many.

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8 Tips to Drive a Successful Email Marketing Campaign

 

8 Tips to Drive a Successful Email Marketing Campaign by Teresa Jenkins.  Available from <https://cbtnews.com/8-tips-drive-successful-email-marketing-campaign/> [October 12, 2017]

As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is through email. On top of that, around 73% of millennials prefer their business communications to be through email.

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Email etiquette: Tips for professionalism

Email etiquette: Tips for professionalism by Vickie Hicks, Missouri State University.  Available from <http://www.news-leader.com/story/news/business/2017/09/03/email-etiquette-tips-professionalism/622816001/> [Published 8:00 p.m. CT Sept. 2, 2017]

Email is now a part of our daily lives.  A typical working professional sees an average of 88 emails a day. However, is anyone teaching the do’s and don’ts of email etiquette? Small mistakes can make a big difference in how your message is received. Here are some tips on how to be more professional when sending email.

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5 E-COMMERCE EMAIL MARKETING TACTICS TO ENTICE ENGAGEMENT

5 E-COMMERCE EMAIL MARKETING TACTICS TO ENTICE ENGAGEMENT by Tracey Jones.  Available from <http://www.browsermedia.co.uk/2017/08/17/5-e-commerce-email-marketing-tactics/>  Photo: flickr.com/Yoel Ben-Avraham

If your e-commerce business is not generating the conversion rate and ROI you expected, then perhaps it’s time to revive your strategies? The way you promote your online store among your target audience should be prioritised on the basis of their interests, purchasing behaviours, and the changing marketing trends.

This is where email marketing can come into play.

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